Fergie had stated at an interview on The Insider that the music video would be shooting the week of March 8, 2009.[10] Apl.de.ap confimed that they started filming it on March 9.[11] The making of the video was released by MTV on April 8.[12]. In an interview to MTV, it was said that "... the concept of the video is the Peas' birth into the digital afterlife," Fergie said. "So the transformation is us going into a sort of birth or cocoon and coming out the other end as forms of energy. It's ...