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It was the 1980s Rutger Hauer Pure Genius campaign that really set Guinness free to become the iconic brand it is today. The campaign associated the drink with a more contemplative and cool customer, and brilliantly separated it from the lovable drink of the Toucan days. It has become so loved that even its most annoying trait, the fact that it remains bar-cloggingly slow to pour, is now seen as a good thing... | |
