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 | Chris Andersen Dunks A Basketball Chris Anderson fails miserably during the NBA Slam Dunk contest. This video also proves that Yakkety Sax makes anything funny.Gendo originally made this. |
 | Christine Anderson explains transition Spitzer Communications Director Christine Anderson explains who's in charge at the Capitol between now and Monday |
 | Preview Dr. Christine Anderson's Dynamic Prenatal Yoga DVD Dr. Christine Anderson, Los Angeles chiropractor with a degree in pediatrics and homeopathy, created a 90-minute Prenatal Yoga DVD that is getting great reviews throughout the country. Check out his 3 minute highlight video of the terrific yoga program she put together, for more info check out Dr. Anderson at www.kidchiropractic.com |
 | Authors@Google - Chris Anderson Author Chris Anderson visits Google to discuss his book, "The Long Tail" This event took place on July 18, 2006, as part of the Authors@Google series. |
 | Last Night - Chris Anderson Very good video |
 | Identifying "The Long Tail" - Chris Anderson Complete video at: http://fora.tv/fora/showthread.php?t=453"Wired" editor and author Chris Anderson explains his theory of "The Long Tail," using the music and film industries as examples.-----You know something is up when an audience member is taking cell phone photos of the presenter's slides for instant transmittal to a business partner.Chris Anderson does have killer slides, full of exuberant detail, defining the exact shape of the still emerging opportunity space for finding and selling formerly infindable and unsellable items of every imaginable description. The 25 million music tracks in the world. All the TV ever broadcast. Every single amateur video. All that is old, arcane, micro-niche, against-the-grain, undefinable, or remote is suddenly as accessible as the top of the pops."The power law is the shape of our age," Anderson asserted, showing the classic ski-jump curve of popularity - a few things sell in vast quantity, while a great many things sell in small quantity. It's the natural product of variety, inequality, and network effect sifting, which amplifies the inequality."Everything is measurable now," said Anderson, comparing charts of sales over time of a hit music album with a niche album. The hit declined steeply, the niche album kept its legs. The "long tail" of innumerable tiny-sellers is populated by old hits as well as new and old niche items. That's the time dimension. For the first time in history, archives have a business model. Old stuff is more profitable because the acquisition cost is lower and customer satisfaction is higher. Infinite-inventory Netflix occupies the sweet spot for movie distribution, while Blockbuster is saddled with the tyranny of the new.Anderson explained that we are leaving an age where distribution was ruled by channel scarcity - 3 TV networks, only so many movie theater screens, limited shelf space for books. "Those scarcity effects make a bottleneck that distorts the market and distorts our culture. Infinite shelf space changes everything." Books are freed up by print-on-demand (already a large and profitable service at Amazon), movies freed by cheap DVDs, old broadcast TV by classics collections, new videos by Google Videos and YouTube online. Even the newest game machines are now designed to be able to emulate their earlier incarnations, so you can play the original "Super Mario Bros." if so inclined - and many are. "I'm an editor of a Conde-Nast magazine [Wired] AND I'm a blogger," said Anderson. In other words, he works both in the fading world of "pre-filters" and the emerging world of "post-filters." Pre-filtering is ruled by editors, A&R guys ("artist and repetoire," the talent-finders in the music biz), studio execs, and capital-B Buyers. Post-filtering is driven by readers, recommenders, word of mouth, and buyers.Will Hearst joined Anderson on the stage and noted that social networking software has automated word of mouth, and that's what has "unchoked the long tail of sheer obscure quantity in the vast backlog of old movies, for example." Anderson agreed, "The marketing power of customer recommendations is the main driver for Netflix, and it is zero-cost marketing.""By democratizing the tools of distribution, we're seeing a Renaissance in culture. We're starting to find out just how rich our society is in terms of creativity," Anderson said. But isn't there a danger, he was asked from the audience, of our culture falling apart with all this super-empowered diversity? Anderson agreed that we collect strongly and narrowly around our passions now, rather than just weakly and widely around broadcast hits, but the net gain of overall creativity is the main effect, and a positive one.Questions remain, though. "Digital rights is the elephant in the room of freeing the long tail." Clearing copyright on old material is a profoundly wedged process at present, with no solution in sight. Will Hearst fretted that we may be becoming an "opinionocracy," swayed by TV bloviators and online bloggers, losing the grounding of objective reporting. Anderson observed that maybe the two-party system is a pre-long-tail scarcity effect that suppresses the diversity we're now embracing. Much of how we run our culture has yet to catch up with the long tail - Stewart Brand, The Long Now Foundation |
 | JP Mason Compilation of pictures of JP Mason from conception to 7 months. Music composed and played by Christine Anderson - "Prettiest" - from her Life Summer Session CD (used with permission) http://www.christineanderson.net . |
 | Christine Anderson - Hollywood Trainwreck Compilation of pictures of Christine Anderson. Song "Hollywood Trainwreck" composed and performed by Christine Anderson from her Live Summer Session CD(used with permission) http://www.christineanderson.net (more) |
 | The New Media - Chris Anderson with Will Hearst Complete video at: http://fora.tv/fora/showthread.php?t=453"Wired" editor and "The Long Tail" author Chris Anderson talks with publisher Will Hearst about how user-created content is changing the landscape of mass media.-----The Long Time TailYou know something is up when an audience member is taking cell phone photos of the presenter's slides for instant transmittal to a business partner.Chris Anderson does have killer slides, full of exuberant detail, defining the exact shape of the still emerging opportunity space for finding and selling formerly infindable and unsellable items of every imaginable description. The 25 million music tracks in the world. All the TV ever broadcast. Every single amateur video. All that is old, arcane, micro-niche, against-the-grain, undefinable, or remote is suddenly as accessible as the top of the pops."The power law is the shape of our age," Anderson asserted, showing the classic ski-jump curve of popularity - a few things sell in vast quantity, while a great many things sell in small quantity. It's the natural product of variety, inequality, and network effect sifting, which amplifies the inequality."Everything is measurable now," said Anderson, comparing charts of sales over time of a hit music album with a niche album. The hit declined steeply, the niche album kept its legs. The "long tail" of innumerable tiny-sellers is populated by old hits as well as new and old niche items. That's the time dimension. For the first time in history, archives have a business model. Old stuff is more profitable because the acquisition cost is lower and customer satisfaction is higher. Infinite-inventory Netflix occupies the sweet spot for movie distribution, while Blockbuster is saddled with the tyranny of the new.Anderson explained that we are leaving an age where distribution was ruled by channel scarcity - 3 TV networks, only so many movie theater screens, limited shelf space for books. "Those scarcity effects make a bottleneck that distorts the market and distorts our culture. Infinite shelf space changes everything." Books are freed up by print-on-demand (already a large and profitable service at Amazon), movies freed by cheap DVDs, old broadcast TV by classics collections, new videos by Google Videos and YouTube online. Even the newest game machines are now designed to be able to emulate their earlier incarnations, so you can play the original "Super Mario Bros." if so inclined - and many are. "I'm an editor of a Conde-Nast magazine [Wired] AND I'm a blogger," said Anderson. In other words, he works both in the fading world of "pre-filters" and the emerging world of "post-filters." Pre-filtering is ruled by editors, A&R guys ("artist and repetoire," the talent-finders in the music biz), studio execs, and capital-B Buyers. Post-filtering is driven by readers, recommenders, word of mouth, and buyers.Will Hearst joined Anderson on the stage and noted that social networking software has automated word of mouth, and that's what has "unchoked the long tail of sheer obscure quantity in the vast backlog of old movies, for example." Anderson agreed, "The marketing power of customer recommendations is the main driver for Netflix, and it is zero-cost marketing.""By democratizing the tools of distribution, we're seeing a Renaissance in culture. We're starting to find out just how rich our society is in terms of creativity," Anderson said. But isn't there a danger, he was asked from the audience, of our culture falling apart with all this super-empowered diversity? Anderson agreed that we collect strongly and narrowly around our passions now, rather than just weakly and widely around broadcast hits, but the net gain of overall creativity is the main effect, and a positive one.Questions remain, though. "Digital rights is the elephant in the room of freeing the long tail." Clearing copyright on old material is a profoundly wedged process at present, with no solution in sight. Will Hearst fretted that we may be becoming an "opinionocracy," swayed by TV bloviators and online bloggers, losing the grounding of objective reporting. Anderson observed that maybe the two-party system is a pre-long-tail scarcity effect that suppresses the diversity we're now embracing. Much of how we run our culture has yet to catch up with the long tail - Stewart Brand, The Long Now Foundation |
 | The Very Thought of You - Christine My sister, wedding singer, Christine Anderson, sings for Lynn & Tony Polegato on their wedding day. |
